Data-driven pricing model & advertising content
Income is a local insurance company driven by a social purpose. Differentiating itself from other insurance companies, Income keeps innovating and watches over the latest trend and technology advancement to come up with new policies that are actually beneficial for most people.
With the rise of ride-sharing services, Income came up with a policy that protects the holders against the surge prices when it rains. Jel & Co runs the market research and its results gave a green light for this new product, now known as Droplet. Not just that, the pricing model and coverage packages are the outcomes of this research.