Educating before selling
YLS Steel is a wholly-owned subsidiary of Union Steel Holdings Limited. Its core business activities include collection, recycling, trading of ferrous and non-ferrous scrap materials, as well as leasing steel materials to companies in the construction and engineering industries.
People in construction business might not be very familiar with the scrap metal business that Union Steel is trying to push. Eventually, education is what’s needed, while also raising awareness of Union Steel. Union Steel uses short educational videos and infographics to make it more digestible and memorable.