Materializing conceptual workflow through design
Gadai Yuk is a hybrid pawnshop and auction marketplace, where users can sell or buy low value electronics, such as mobile phone or laptop. It has been gaining a good traction within its first few months of running in Jakarta. It is the ability to get a quick money that hook them in.
On this platform, everyone can be a seller and a buyer, at the same time and on the same platform. Jel & Co took the challenge of designing the experience for the users, finding the mechanics that works best in both seller and buyer scenarios, during an auction or pawning.